We discovered that our previous editorial strategy of topic brainstorming and relying on intuition to determine our audience’s content preferences was no longer sufficient. After having Detailed research with the SEO companies in Los Angeles, we decided to pivot and concentrate our efforts on the channel that has consistently generated the majority of our blog’s traffic throughout its existence — organic search.
Today, years after we tweaked our organic strategy, we’ve surpassed the majority of our monthly traffic targets and even broken some records while working with some best SEO experts. After taking constant experiments in Los Angeles, needless to say, we’re overjoyed (and relieved) that our organic strategy has fueled our traffic surge and broken through the great traffic plateau of 2017. With insight from HubSpot SEO experts, we’ll outline the essential tips that helped us drive our organic strategy in this post.
1. Invest the same amount of time in SERPs as you do in tools.
Despite the fact that an algorithm determines a search engine’s results page (SERPs), the algorithm rewards web publishers who create the best content on the internet. As a result, it is critical to comprehend search intent. To do so, we examine a keyword’s SERP to determine the problems users are attempting to solve when searching for this query.
2. Understand the SERP overlap test.
Frost performs a SERP overlap test while in SERPs. “I use this test all the time to determine whether to target two or more queries with a single piece of content,” she says.
3. Target featured snippets in SERPs.
Search engines use featured snippets to display an answer to a query directly on the SERP, eliminating the need for a user to navigate to another page to find the answer.
4. Use a mix of high and low volume keywords.
When developing an organic search strategy, it is critical to target keywords that span the entire buyer’s journey, including a mix of high and low volume keywords.
According to Braden Becker, Senior SEO Strategist at HubSpot, “Because the audience is more specific, broad, early-interest keywords tend to be more popular, whereas later-interest or even purchase-ready keywords tend to be less popular. As done by the best SEO companies, don’t be afraid to target low-volume keywords, even if they have a higher chance of converting traffic into leads or customers.
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